Hugs and Kisses

Many people around the world use the letters ‘X’ and ‘O’ to symbolise kisses and hugs. I recently read in a book that the origin of using ‘X’ dates back hundreds of years. In the olden days, ‘X’ symbolised the crucifix and people would kiss it as they would kiss the crucifix or bible to demonstrate allegiance. The letter ‘X’ began to take the place of signature in letters and documents. All these practices led to acknowledging the letter ‘X’ as representation for kisses!!!

The letter ‘O’ represents two people holding each other’s arms and thus forming a circle in the middle. It is a North American belief. It is also believed that the early Jews wanted to distinct themselves from Christians and started using ‘O’ as their symbol. It is also believed that using ‘O’ for signatures was accepted in the early days.

What comes to mind when talking about ‘X’ and ‘O’ is the Tic-tac-toe game. Another thing is the Hershey’s Hugs and Kisses chocolates. Everyone loves them irrespective of their age for their taste, shape and packing. Thay make great gifts for any occasion. Soon Indians can also start enjoying this treat as Hershey is planning to enter the Indian market by acquiring Godrej Beverages and Foods. India is not a pot of gold when it comes to the Confectionery business, but it is to be waited and seen whether Indians have a sweet tooth for the Hershey products.

Here is more information on the Hershey-Godrej deal: http://www.rediff.com/money/2007/apr/02hershey.htm

Vani Viswanathan